About Questimation

We deliberately chose our name, Questimation, to represent what we believe about analysis.  Good analysis is not something we just happen across or stumble over – it is a quest.  A deliberate search for knowledge and insight, synthesised into an actionable plan and effectively communicated to those who need it to make good decisions.

Intelligence is not raw information alone.  Information needs to be processed into a usable form, then analysed to determine what it means.  With this, we form estimations – judgements on the worth, character, or nature of the situations we face. 

The “Qu” in Questimation stands for both quantitative and qualitative estimates.  

Quantitative estimates are those based on the numbers.  For intelligence and security, this means applying past precedents and data to future scenarios.  

Qualitative estimates are those dealing with the human, non-quantifiable side of analysis.  Leadership decisions.  Novel threats.  Unique opportunities.  The convergence of drivers that cause change and create risk.

This requires analysts that are able to objectively analyse situations, identify the causes and drivers, examine the underpinning assumptions, and communicate valuable insights to the decision-makers who need them.  

This is where we come in.

We exist to help you and your teams perform better.

Our mission is to help you in your mission.